The Sneaker Store’s  presents the *Jessica Cooper* St. Patrick’s Day Mad Mile is the best way to kick of a great St. Patrick’s Day! It’s our 3rd Annual race this year, and it will be bigger and better! Bring your family, your friends, and your best Irish outfit, and get ready to dash down the Genesee Street parade route just ahead of the Utica St. Patrick’s Day Parade. With a built-in cheering crowd, this one-mile course with elevation drop will get you revved up to enjoy the day’s festivities.

The race kicks off at 9:45 am, sharp on Saturday, March 14th. We’ll gather for the Start on Clinton Place at Genesee Street, and move to the start line on Genesee Street at 9:40 am. As you can expect road closures and delays, please plan accordingly for parking and extra time to walk to the start. We cannot delay the start as the parade goes off at 10:00. Please be aware of your surroundings, as parade floats will be lining up near the start line. The 1-mile race course is a straight shot down Genesee Street (hello, downhill!), ending at Colombia Street where we will gather for results (TNT Timing) and prizes (Courtesy of The Sneaker Store). Then you can relax, enjoy the parade (we have a perfect view from our finish line area!!!), and maybe even wander down to Varick Street for some more celebrating!

This is a race you can feel good about entering because a portion of the proceeds benefit the Utica Saint Patrick’s Day Parade presented by the Great American Irish Festival. The Great American Irish Festival’s mission is to promote Irish culture, history, dance, language, etc.; this corporation’s purpose is solely for charitable and educational efforts.

Register now for just $25, including a t-shirt , design created by The Sneaker Store’s own Scott Young, but don’t wait, the price goes up to $30 on race day! T-Shirt sizes are guaranteed through 3/4/20, and after that will be first come, first served.

Registration:

Pre-Register Online at RunSignUp.com through Thursday, 3/12. Cost is $25 and includes a t-shirt.

*T-shirt sizes are guaranteed only through 3/4/20*

Register In Person at the Sneaker Store on 3/13 OR near the start line on Clinton Place on Saturday, 3/14. Cost is $30 and we cannot guarantee t-shirt sizes.

Packet Pickup:

Friday, March 13 from 4:00-7:00 at The Sneaker Store, 4490 Commercial Drive, New Hartford.
Saturday, March 14th from 8:30-9:15 near the start line on Clinton Place near Genesee Street.
We strongly encourage registrants to pick up race packets on Friday, as it is imperative that the race starts on time. If you must pick up your race packet on Saturday, please plan extra time for parking and lines.
*Special Note Regarding Weather* – If the Utica St. Patrick’s Day Parade is postponed for any reason, the St. Patrick’s Day Mad Mile race and packet pick-ups will be postponed along with the parade, and refunds cannot be issued. Please dress festively, but appropriately for weather conditions!

This year’s Mad Mile is dedicated to our dear friend, Jessica Cooper, who ran her first ever race at the 2019 Mad Mile and rocked it. 2020 won’t be the same without her, but we hope you’ll join us and run your best race in her memory, whether it’s your first or your five hundredth race, fast or slow, give it your best and finish with a smile.

Questions? Contact Morgan at morgan@the-sneaker-store.com